The film was shaped through a feature-mapping workshop with Product and UX, identifying and prioritising the most important elements to communicate. These informed a clear storyboard and animation direction, defining a focused narrative for the piece. I led the project end-to-end, managing the appointment of an external animator and directing the visual style and pacing throughout, ensuring a cohesive, high-impact result delivered within a two-week timeframe.
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A launch film created to introduce ECA’s new SaaS platform at a live keynote event. Designed to match the pace and energy of leading tech brands, the one-minute teaser showcases the platform in a high-impact narrative, combining product features with a modern visual language to signal a new direction for the business and the industry.
