Mobility Hub: Shaping a bold visual identity for a flagship conference
Mobility Hub: Shaping a bold visual identity for a flagship conference
Status
Complete
Complete
Date
March 2025
March 2025
Team
Marketing Director
Events and Marketing team
Marketing Director, Events and Marketing team
Skills
Branding
Print design
UXUI
Branding, Print Design, UXUI
As ECA shifted towards a SaaS-driven model, its flagship Mobility Hub conference needed to reflect a more progressive, product-focused offering. The new identity builds on the existing platform brand, introducing a flexible system of colour and modular forms that signals clarity, adaptability and a more human approach to technology.
To deliver this, I produced a series of visual assets for social media, a dedicated conference app and landing page, print, merchandise, and environmental signage.
As ECA shifted towards a SaaS-driven model, its flagship Mobility Hub conference needed to reflect a more progressive, product-focused offering. The new identity builds on the existing platform brand, introducing a flexible system of colour and modular forms that signals clarity, adaptability and a more human approach to technology.
To deliver this, I produced a series of visual assets for social media, a dedicated conference app and landing page, print, merchandise, and environmental signage.
Conference branding
Impact
Impact
By modernising the event’s market presence, the project secured unanimous executive approval and drove higher customer engagement. This strategic shift facilitated high-value sales discussions, exceeding the target Sales Qualified Leads, and contributed to over £150k in direct conversions.
By modernising the event’s market presence, the project secured unanimous executive approval and drove higher customer engagement. This strategic shift facilitated high-value sales discussions, exceeding the target Sales Qualified Leads, and contributed to over £150k in direct conversions.
92%
92%
92%
of delegates had a positive experience at the event
81%
81%
81%
of attendees requested a demo of the new SaaS platform
£150k
£150k
£150k
total sales conversions (from 17% of conference attendees)
Website landing page
Dedicated conference app
Digital business card (left);
App onboarding (right)
LinkedIn and email communications
Lanyards, name badges and enamel pins
Main conference hall
